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April 9, 2007
CBS SPORTS' RATINGS RISE FOR COVERAGE OF MASTERS® FINAL ROUND
CBS Sports' coverage of the 2007 Masters® on Easter Sunday, April 8, in which Zach Johnson won an improbable green jacket, earned an average overnight household rating/share of 9.1/21 in the metered markets. This year's final-round rating/share was up 1% from last year's 9.0/19 when Phil Mickelson won his second Masters title. It was also was up 25% from the last time the final round was played on Easter Sunday in 2004 (7.3/18), when Mickelson won his first green jacket and first career major title.
CBS Sports' final-round coverage of the Masters peaked with a rating/share of 11.2/24 from 6:00-6:30 PM, ET.
This year's final-round coverage of the Masters was higher rated than any of the other final rounds of golf's majors in 2006: +82% higher than the 2006 British Open final round (5.0/14); +78% higher than the 2006 U.S. Open final round (5.1/12); and +26% higher than the 2006 PGA Championship final round (7.2/16).
CBS Sports' coverage of the 2007 Masters on Saturday, April 7 earned an overnight metered market rating/share of 6.1/13, up 20% from last year's Saturday third-round coverage which earned a 5.1/11.
This year's 6.1/13 rating for third-round coverage of the Masters is the highest overnight metered market rating/share since a 6.2/14 in 2003.
